In-Flight Beauty Routines Gain Popularity Through TikTok Influence

Riley Stevens
4 Min Read
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inflight beauty routines




In-Flight Beauty Routines Gain Popularity Through TikTok Influence

A growing social media trend has taken to the skies as passengers document their elaborate in-flight skincare and beauty routines. The movement, primarily popularized by TikTok influencers, has transformed airplane cabins into impromptu beauty salons, raising questions about practicality and passenger etiquette.

The phenomenon involves travelers filming themselves applying multi-step skincare routines, sheet masks, and various beauty products while seated in aircraft cabins. These videos have garnered millions of views across social platforms, with creators claiming the practices help combat the skin-drying effects of airplane cabin air.

The Rise of Airplane Beauty Content

Content creators have found a niche audience interested in watching and replicating these in-flight beauty sessions. The videos typically showcase influencers unpacking numerous products from their carry-on bags, applying everything from cleansers and toners to serums and moisturizers while seated in their airplane seats.

The trend appears to be a response to the well-known effects of air travel on skin. Aircraft cabins typically maintain a humidity level of 10-20%, significantly lower than the 40-70% humidity most people are accustomed to on the ground. This dry environment can lead to dehydrated skin and discomfort during long flights.

Practical Considerations

Despite the popularity of these routines, questions remain about their practicality in the confined space of an aircraft. Standard economy seats offer limited elbow room, and bathroom access is restricted, making elaborate beauty routines challenging to execute.

Flight attendants have expressed mixed reactions to the trend. Some note concerns about:

  • Passengers blocking aisles during application
  • Product spills creating safety hazards
  • Strong fragrances affecting other passengers
  • Extended bathroom occupancy limiting access for others

Airlines have not issued specific policies regarding in-flight beauty routines, though most have existing guidelines about passenger behavior that could apply to disruptive beauty practices.

Fellow Passenger Perspectives

The reaction from other travelers has been divided. Some passengers report feeling uncomfortable sitting next to someone applying multiple products, particularly in close quarters. Others express concerns about allergic reactions to fragrances or ingredients being used nearby.

“Having someone next to me applying face masks and sprays in such a confined space feels invasive,” said one frequent flyer who has encountered the trend. “The airplane isn’t really designed to be a personal spa.”

However, some travelers support the practice when done considerately. “I don’t mind if someone wants to put on moisturizer or lip balm,” another passenger noted. “It’s when it becomes a 12-step routine with products everywhere that it becomes problematic.”

Dermatologist Recommendations

Skin experts acknowledge the benefits of maintaining hydration during flights but suggest simplified approaches. Dermatologists recommend focusing on basic hydration with fragrance-free moisturizers and drinking plenty of water rather than complex routines.

“A minimal routine with clean hands is appropriate for flights,” explained a board-certified dermatologist. “Multi-step routines with numerous products aren’t necessary and can be impractical in aircraft settings.”

Medical professionals also caution against applying certain active ingredients like retinoids or exfoliants during flights, as the dry cabin air can increase irritation potential.

As this trend continues to gain traction, the airline industry may eventually need to address specific guidelines for in-flight beauty practices. For now, passengers engaging in these routines are encouraged to be mindful of their surroundings and fellow travelers’ comfort.


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Riley Stevens covers regulatory developments affecting businesses, financial markets, and technology companies. Stevens translates complex legal and policy matters into clear analysis of their business implications. Their reporting helps readers understand how changes in the regulatory landscape might affect various industries, from banking and finance to digital platforms and emerging technologies.